Little Printer outfit Berg shuts down after failure to build “sustainable” connected products business


Berg Cloud, the pioneering internet of things firm, is closing down. In a Tuesday blog post, the design and cloud outfit said it had “not reached a sustainable business in connected products” and was going into “hibernation.”

Berg (“the British Experimental Rocket Group”) was the company behind the Little Printer, a super-cute little device that could print out “mini-newspapers” derived from various online feeds, including social networking messages, news and puzzles. It was a dinky toy in itself, but the really interesting bit was the Berg Cloud backend that it ran on.

Around 17 months ago, [company]Berg[/company] pivoted from design consultancy to product firm, looking to develop more devices to run off that backend. It even teamed up with Italian fashion house Benetton on connected products R&D. Recent blog posts showed Berg working on very cool stuff, like a mechanical pixel display, and more serious endeavors…

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